About Product Animation
Animation Process
Animations are not a simple task to complete. The amount of moving parts and the story being told can often become a difficult jungle to navigate.
My solution to providing effective animations for my clients is to always start with a script. This establishes early on what is important and what the focus of the project will be. The script also allows me to judge the length and complexity base on the context in the animation. Add in the collaboration I provide by giving access to an editable document where both my client and I can edit the script to make sure the product aligns with the goals.
Having a website and product tutorial video ready to go when I launched my product on Instagram was key. I was able to take orders right away that resulted in a successful launch.
Jim Lundquist | Swede Tools